Quotation Schuh, Arnold. 2007. Brand Strategies of Western MNCs as Drivers of Globalization in Central and Eastern Europe. European Journal of Marketing 41 (3/4): 274-291.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal European Journal of Marketing
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C, WH-B
Language English
Title Brand Strategies of Western MNCs as Drivers of Globalization in Central and Eastern Europe
Volume 41
Number 3/4
Year 2007
Page from 274
Page to 291
Reviewed? Y

Associations

People
Schuh, Arnold (Details)
Organization
Marketing Management IN (Details)
Google Scholar: Search