Quotation Salzberger, Thomas, Koller, Monika. 2006. The Interplay of Customer Satisfaction and Cognitive Dissonance and Their Impact on Loyalty and Complaint Behaviour. 35th EMAC Conference, Athens, Greece, Athen, Griechenland, 23.05.-26.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Poster presented at an academic conference or symposium
Language English
Title The Interplay of Customer Satisfaction and Cognitive Dissonance and Their Impact on Loyalty and Complaint Behaviour
Event 35th EMAC Conference, Athens, Greece
Date 23.05.-26.05.
Location Athen
Country Greece
Year 2006

Associations

People
Salzberger, Thomas (Details)
Koller, Monika (Details)
Organization
Institute for Marketing Management IN (Details)
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