Quotation Salzberger, Thomas. 2007. Single-Item Measures – Time for a Revival?. In 3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand, Hrsg. University of Otago, 1-7. Dunedin, New Zealand:


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Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Single-Item Measures – Time for a Revival?
Title of whole publication 3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand
Editor University of Otago
Page from 1
Page to 7
Location Dunedin, New Zealand
Year 2007

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Salzberger, Thomas (Details)
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Marketing Management IN (Details)
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