Salzberger, Thomas. 2007. Single-Item Measures Time for a Revival?. In 3Rs Reputation, Responsibility & Relevance the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand, Hrsg. University of Otago, 1-7. Dunedin, New Zealand:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Single-Item Measures Time for a Revival? |
| Title of whole publication | 3Rs Reputation, Responsibility & Relevance the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand |
| Editor | University of Otago |
| Page from | 1 |
| Page to | 7 |
| Location | Dunedin, New Zealand |
| Year | 2007 |