Quotation Salzberger, Thomas. 2007. Messung in der Marketingforschung - Status Quo und Perspektiven. Der Markt. Zeitschrift für Absatzwirtschaft und Marketing 46 (1+2): 61-84.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal der markt - International Journal of Marketing (eingestellt 2013)
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Messung in der Marketingforschung - Status Quo und Perspektiven
Volume 46
Number 1+2
Year 2007
Page from 61
Page to 84
Reviewed? Y
URL www.dermarkt.or.at

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Salzberger, Thomas (Details)
Organization
Marketing Management IN (Details)
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