Quotation Aastrup, Jesper, Kotzab, Herbert, Grant, David B., Teller, Christoph, Bjerre, Mogens . 2007. A Model for Structuring Efficient Consumer Response Measures. In Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, 2007, Hrsg. Zente, Joachim, Morschett, Dirk, Schramm-Klein, Hanna, 2-32. Saarbruecken, Germany: -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title A Model for Structuring Efficient Consumer Response Measures
Title of whole publication Conference Proceedings of the 14th International Conference on Research in the Distributive Trades Saarland University, June 27-29, 2007
Editor Zente, Joachim, Morschett, Dirk, Schramm-Klein, Hanna
Page from 2
Page to 32
Location Saarbruecken, Germany
Publisher -
Year 2007

Associations

People
Kotzab, Herbert (Former researcher)
Teller, Christoph (Former researcher)
External
Aastrup, Jesper (Copenhagen Business School, Denmark)
Bjerre, Mogens (Copenhagen Business School, Denmark)
Grant, David B. (School of Management and Languages, Heriot-Watt University, United Kingdom)
Organization
Institute for Retailing & Data Science IN (Details)
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