Reutterer, Thomas. 2007. Dynamische Kundensegmentierung zur Unterstützung von Direktmarketingaktionen. 3. Data Mining Konferenz des EC3 (E-Commerce Competence Center), Tech Gate Wien, 20.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | German |
| Title | Dynamische Kundensegmentierung zur Unterstützung von Direktmarketingaktionen |
| Event | 3. Data Mining Konferenz des EC3 (E-Commerce Competence Center) |
| Location | Tech Gate Wien |
| Date | June 20, 2007 |
Associations
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)
- Research Institute for Computational Methods FI (Details)