Quotation Fuchs, Christoph, Schreier, Martin. 2007. How Consumers React to Firms that Foster Customer Empowerment in New Product Development: An Empirical Exploration. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How Consumers React to Firms that Foster Customer Empowerment in New Product Development: An Empirical Exploration
Event 5th International Workshop on User Innovation
Year 2007
Date 27.06.-28.06.
Country Denmark
Location Copenhagen

Associations

People
Schreier, Martin (Details)
External
Fuchs, Christoph
Organization
Entrepreneurship and Innovation IN (Details)
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