Quotation Kaiser, Ulrike, Schreier, Martin. 2007. The impact of self-design on brand attachment: an empirical exploration of toolkit-users. 5th International Workshop on User Innovation, Copenhagen, Dänemark, 27.06.-28.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title The impact of self-design on brand attachment: an empirical exploration of toolkit-users
Event 5th International Workshop on User Innovation
Year 2007
Date 27.06.-28.06.
Country Denmark
Location Copenhagen

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People
Kaiser, Ulrike (Details)
Schreier, Martin (Details)
Organization
Entrepreneurship and Innovation IN (Details)
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