Penz, Elfriede. 2007. Multinational companies' battle against counterfeiting. In Anxieties and Management Responses in International Business, Hrsg. Rudolf R. Sinkovics, Mo Yamin, 158-173. Houndmills, Basingstoke / New York: Palgrave McMillan.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | English |
Title | Multinational companies' battle against counterfeiting |
Title of whole publication | Anxieties and Management Responses in International Business |
Editor | Rudolf R. Sinkovics, Mo Yamin |
Page from | 158 |
Page to | 173 |
Location | Houndmills, Basingstoke / New York |
Publisher | Palgrave Macmillan |
Year | 2007 |
Reviewed? | Y |
ISBN | 978-0230515567 |