Penz, Elfriede. 2007. Multinational companies' battle against counterfeiting. In Anxieties and Management Responses in International Business, Hrsg. Rudolf R. Sinkovics, Mo Yamin, 158-173. Houndmills, Basingstoke / New York: Palgrave McMillan.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | English |
| Title | Multinational companies' battle against counterfeiting |
| Title of whole publication | Anxieties and Management Responses in International Business |
| Editor | Rudolf R. Sinkovics, Mo Yamin |
| Page from | 158 |
| Page to | 173 |
| Location | Houndmills, Basingstoke / New York |
| Publisher | Palgrave Macmillan |
| Year | 2007 |
| Reviewed? | Y |
| ISBN | 978-0230515567 |
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- Institute for International Marketing Management IN (Details)