Quotation Penz, Elfriede. 2007. Multinational companies' battle against counterfeiting. In Anxieties and Management Responses in International Business, Hrsg. Rudolf R. Sinkovics, Mo Yamin, 158-173. Houndmills, Basingstoke / New York: Palgrave McMillan.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Multinational companies' battle against counterfeiting
Title of whole publication Anxieties and Management Responses in International Business
Editor Rudolf R. Sinkovics, Mo Yamin
Page from 158
Page to 173
Location Houndmills, Basingstoke / New York
Publisher Palgrave Macmillan
Year 2007
Reviewed? Y
ISBN 978-0230515567

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Penz, Elfriede (Details)
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International Marketing Management IN (Details)
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