Quotation Penz, Elfriede, Kirchler, Erich. 2007. Marken: Spielball der postmodernen Konsumkultur. In Psychologie der Markenführung, Hrsg. Arnd Florack, Martin Scarabis, Ernst Primosch, 41-58. München: Vahlen.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Marken: Spielball der postmodernen Konsumkultur
Title of whole publication Psychologie der Markenführung
Editor Arnd Florack, Martin Scarabis, Ernst Primosch
Page from 41
Page to 58
Location München
Publisher Vahlen
Year 2007
Reviewed? Y
ISBN 978-3800633524

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People
Penz, Elfriede (Details)
External
Kirchler, Erich (Institut für Psychologie, Austria)
Organization
International Marketing Management IN (Details)
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