Quotation Buber, Renate. 2007. Ergebnisse qualitativer Marketingstudien: Evident and Bulky oder Surprising and Comprehensive?. Berliner Methodentage 2007 (BMT 2007), Berlin, Deutschland, 29.06.-30.06.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Ergebnisse qualitativer Marketingstudien: Evident and Bulky oder Surprising and Comprehensive?
Event Berliner Methodentage 2007 (BMT 2007)
Year 2007
Date 29.06.-30.06
Country Germany
Location Berlin

Associations

Projects
Qualitative research in marketing and management
People
Buber, Renate (Details)
Organization
Retailing and Marketing IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
5321 Market research (Details)
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