Buber, Renate. 2007. Ergebnisse qualitativer Marketingstudien: Evident and Bulky oder Surprising and Comprehensive?. Berliner Methodentage 2007 (BMT 2007), Berlin, Deutschland, 29.06.-30.06.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Paper presented at an academic conference or symposium |
| Language | German |
| Title | Ergebnisse qualitativer Marketingstudien: Evident and Bulky oder Surprising and Comprehensive? |
| Event | Berliner Methodentage 2007 (BMT 2007) |
| Year | 2007 |
| Date | 29.06.-30.06 |
| Country | Germany |
| Location | Berlin |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Buber, Renate (Details)
- Organization
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5321 Market research (Details)