Quotation Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. How Consumers' Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products. 14th International Product Development Management Conference, Porto, Portugal, 10.06.-12.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title How Consumers' Leading-Edge Status Influences the Perceived Complexity of Innovations and Their Opinion Leadership: Implications for the Adoption and Diffusion of New Products
Event 14th International Product Development Management Conference
Year 2007
Date 10.06.-12.06.
Country Portugal
Location Porto

Associations

People
Schreier, Martin (Details)
Oberhauser, Stefan (Former researcher)
Prügl, Reinhard (Former researcher)
Organization
Entrepreneurship and Innovation IN (Details)
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