Quotation Buber, Renate, Klein, Vanessa. 2007. Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis. In Qualitative Marktforschung. Konzepte-Methoden-Analysen, Hrsg. Buber, Renate, Holzm├╝ller, Hartmut H., 47-61. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Title of whole publication Qualitative Marktforschung. Konzepte-Methoden-Analysen
Editor Buber, Renate, Holzm├╝ller, Hartmut H.
Page from 47
Page to 61
Location Wiesbaden
Publisher Gabler
Year 2007
Reviewed? Y
ISBN 978-3-8349-0229-0

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Buber, Renate (Details)
External
Klein, Vanessa (Austria)
Organization
Retailing and Marketing IN (Details)
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