Buber, Renate, Holzmüller, Hartmut H., Hrsg. 2007. Qualitative Marktforschung. Konzepte-Methoden-Analysen. Wiesbaden: Gabler.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Edited book (editorship) |
| Language | German |
| Type of published work | Book |
| Title | Qualitative Marktforschung. Konzepte-Methoden-Analysen |
| Location | Wiesbaden |
| Publisher | Gabler |
| Year | 2007 |
| ISBN | 978-3-8349-0229-0 |
Associations
- Projects
- Qualitative research in marketing and management
- People
- Buber, Renate (Details)
- External
- Holzmüller, Hartmut H. (Universität Dortmund, Germany)
- Organization
- Retailing and Marketing IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)
- 5301 Distributive trades (Details)
- 5320 Marketing (Details)
- 5321 Market research (Details)
- 5401 General social research (Details)
- 5912 Social sciences (interdisciplinary) (Details)