Quotation Buber, Renate, Holzmüller, Hartmut H., Hrsg. 2007. Qualitative Marktforschung. Konzepte-Methoden-Analysen. Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Edited book (editorship)
Language German
Type of published work Book
Title Qualitative Marktforschung. Konzepte-Methoden-Analysen
Location Wiesbaden
Publisher Gabler
Year 2007
ISBN 978-3-8349-0229-0

Associations

Projects
Qualitative research in marketing and management
People
Buber, Renate (Details)
External
Holzmüller, Hartmut H. (Universität Dortmund, Germany)
Organization
Retailing and Marketing IN (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5301 Distributive trades (Details)
5320 Marketing (Details)
5321 Market research (Details)
5401 General social research (Details)
5912 Social sciences (interdisciplinary) (Details)
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