Quotation Schreier, Martin, Prügl, Reinhard. 2007. Advancing our understanding of lead user theory: Antecedents of consumers’ lead userness. 36th EMAC (European Marketing Academy) Conference, Reykjavik, Island, 22.05.-25.05..


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Advancing our understanding of lead user theory: Antecedents of consumers’ lead userness
Event 36th EMAC (European Marketing Academy) Conference
Year 2007
Date 22.05.-25.05.
Country Iceland
Location Reykjavik

Associations

People
Schreier, Martin (Details)
Prügl, Reinhard (Former researcher)
Organization
Entrepreneurship and Innovation IN (Details)
Google Scholar: Search