Quotation Schreier, Martin, Oberhauser, Stefan, Prügl, Reinhard. 2007. Consumers’ Lead Userness And The Adoption And Diffusion Of New Products. EURAM07 - European Academy of Management, Paris, Frankreich, 16.05.-19.05.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Consumers’ Lead Userness And The Adoption And Diffusion Of New Products
Event EURAM07 - European Academy of Management
Year 2007
Date 16.05.-19.05
Country France
Location Paris

Associations

People
Schreier, Martin (Details)
Oberhauser, Stefan (Former researcher)
Prügl, Reinhard (Former researcher)
Organization
Entrepreneurship and Innovation IN (Details)
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