Quotation Schreier, Martin, Prügl, Reinhard. 2007. Consumers’ Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct. EURAM07 - European Academy of Management, Paris, Frankreich, 16.05.-19.05..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Consumers’ Lead Userness: An Empirical Exploration Of Antecedents And Consequences Of The Lead User Construct
Event EURAM07 - European Academy of Management
Year 2007
Date 16.05.-19.05.
Country France
Location Paris

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People
Schreier, Martin (Details)
Prügl, Reinhard (Former researcher)
Organization
Entrepreneurship and Innovation IN (Details)
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