Lengauer, Johanna, Dickinger, Astrid. 2007. Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity
. In INFORMS Marketing Science Conference, Hrsg. Singapore Management University, ---. Singapore:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity |
| Title of whole publication | INFORMS Marketing Science Conference |
| Editor | Singapore Management University |
| Page from | - |
| Page to | - |
| Location | Singapore |
| Year | 2007 |
| URL | http://www.business.smu.edu.sg/mks2007/ |
Associations
- Projects
- Mobile 1:1 - Mobile TV
- People
- Dickinger, Astrid (Former researcher)
- External
- Lengauer, Johanna
- Organization
- Institute for Marketing and Customer Analytics IN (Details)