Quotation Lengauer, Johanna, Dickinger, Astrid. 2007. Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity . In INFORMS Marketing Science Conference, Hrsg. Singapore Management University, ---. Singapore:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity
Title of whole publication INFORMS Marketing Science Conference
Editor Singapore Management University
Page from -
Page to -
Location Singapore
Year 2007
URL http://www.business.smu.edu.sg/mks2007/

Associations

Projects
Mobile 1:1 - Mobile TV
People
Dickinger, Astrid (Former researcher)
External
Lengauer, Johanna
Organization
Service Marketing and Tourism IN (Details)
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