Quotation Dickinger, Astrid, Lengauer, Johanna, Matjan, Gregor. 2007. Exploring Customers Intention to Use Mobile Advertising Services. In To be presented at: , Hrsg. 16th Annual Frontiers in Service Conference, ---. San Francisco, USA:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Exploring Customers Intention to Use Mobile Advertising Services
Title of whole publication To be presented at:
Editor 16th Annual Frontiers in Service Conference
Page from -
Page to -
Location San Francisco, USA
Year 2007
URL http://www.rhsmith.umd.edu/ces/frontiersconference.html

Associations

Projects
Mobile 1:1 - Mobile TV
People
Dickinger, Astrid (Former researcher)
External
Lengauer, Johanna
Matjan, Gregor
Organization
Service Marketing and Tourism IN (Details)
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