Dickinger, Astrid, Lengauer, Johanna, Matjan, Gregor. 2007. Exploring Customers Intention to Use Mobile Advertising Services. In To be presented at: , Hrsg. 16th Annual Frontiers in Service Conference, ---. San Francisco, USA:
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Title | Exploring Customers Intention to Use Mobile Advertising Services |
Title of whole publication | To be presented at: |
Editor | 16th Annual Frontiers in Service Conference |
Page from | - |
Page to | - |
Location | San Francisco, USA |
Year | 2007 |
URL | http://www.rhsmith.umd.edu/ces/frontiersconference.html |
Associations
- Projects
- Mobile 1:1 - Mobile TV
- People
- Dickinger, Astrid (Former researcher)
- External
- Lengauer, Johanna
- Matjan, Gregor
- Organization
- Institute for Marketing and Customer Analytics IN (Details)