Dickinger, Astrid, Lengauer, Johanna, Matjan, Gregor. 2007. Exploring Customers Intention to Use Mobile Advertising Services. In To be presented at: , Hrsg. 16th Annual Frontiers in Service Conference, ---. San Francisco, USA:
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Exploring Customers Intention to Use Mobile Advertising Services |
| Title of whole publication | To be presented at: |
| Editor | 16th Annual Frontiers in Service Conference |
| Page from | - |
| Page to | - |
| Location | San Francisco, USA |
| Year | 2007 |
| URL | http://www.rhsmith.umd.edu/ces/frontiersconference.html |
Associations
- Projects
- Mobile 1:1 - Mobile TV
- People
- Dickinger, Astrid (Former researcher)
- External
- Lengauer, Johanna
- Matjan, Gregor
- Organization
- Institute for Marketing and Customer Analytics IN (Details)