Lengauer, Johanna, Dickinger, Astrid, Kleijnen, Mirella. 2007. Hedonic and Utilitarian Dimensions of Mobile Service Usage. In Proceedings of the 36th European Marketing Academy Conference, Hrsg. Iceland University, CD-CD. Reykjavik, Iceland:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Title | Hedonic and Utilitarian Dimensions of Mobile Service Usage |
| Title of whole publication | Proceedings of the 36th European Marketing Academy Conference |
| Editor | Iceland University |
| Page from | CD |
| Page to | CD |
| Location | Reykjavik, Iceland |
| Year | 2007 |
| URL | www.emac2007.org |
Associations
- Projects
- Mobile 1:1 - Mobile TV
- People
- Dickinger, Astrid (Former researcher)
- External
- Kleijnen, Mirella (Vrije Universitaet Amsterdam, Netherlands)
- Lengauer, Johanna (University of Applied Sciences Salzburg, Austria)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)