Quotation Lengauer, Johanna, Dickinger, Astrid, Kleijnen, Mirella. 2007. Hedonic and Utilitarian Dimensions of Mobile Service Usage. In Proceedings of the 36th European Marketing Academy Conference, Hrsg. Iceland University, CD-CD. Reykjavik, Iceland:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Title Hedonic and Utilitarian Dimensions of Mobile Service Usage
Title of whole publication Proceedings of the 36th European Marketing Academy Conference
Editor Iceland University
Page from CD
Page to CD
Location Reykjavik, Iceland
Year 2007
URL www.emac2007.org

Associations

Projects
Mobile 1:1 - Mobile TV
People
Dickinger, Astrid (Former researcher)
External
Kleijnen, Mirella (Vrije Universitaet Amsterdam, Netherlands)
Lengauer, Johanna (University of Applied Sciences Salzburg, Austria)
Organization
Service Marketing and Tourism IN (Details)
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