Kleijnen, Mirella, Dickinger, Astrid. 2007. Consumer intentions to redeem mobile coupons. In Proceedings of the 36th European Marketing Academy Conference (36th EMAC), Hrsg. Iceland University, CD-CD. Reykjavik, Iceland:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Consumer intentions to redeem mobile coupons |
| Title of whole publication | Proceedings of the 36th European Marketing Academy Conference (36th EMAC) |
| Editor | Iceland University |
| Page from | CD |
| Page to | CD |
| Location | Reykjavik, Iceland |
| Year | 2007 |
| URL | www.emac2007.org |
Associations
- People
- Dickinger, Astrid (Former researcher)
- External
- Kleijnen, Mirella (Vrije Universitaet Amsterdam, Netherlands)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)