Kleijnen, Mirella, Dickinger, Astrid. 2007. Consumer intentions to redeem mobile coupons. In Proceedings of the 36th European Marketing Academy Conference (36th EMAC), Hrsg. Iceland University, CD-CD. Reykjavik, Iceland:
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | English |
Title | Consumer intentions to redeem mobile coupons |
Title of whole publication | Proceedings of the 36th European Marketing Academy Conference (36th EMAC) |
Editor | Iceland University |
Page from | CD |
Page to | CD |
Location | Reykjavik, Iceland |
Year | 2007 |
URL | www.emac2007.org |
Associations
- People
- Dickinger, Astrid (Former researcher)
- External
- Kleijnen, Mirella (Vrije Universitaet Amsterdam, Netherlands)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)