Quotation Kleijnen, Mirella, Dickinger, Astrid. 2007. Consumer intentions to redeem mobile coupons. In Proceedings of the 36th European Marketing Academy Conference (36th EMAC), Hrsg. Iceland University, CD-CD. Reykjavik, Iceland:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Consumer intentions to redeem mobile coupons
Title of whole publication Proceedings of the 36th European Marketing Academy Conference (36th EMAC)
Editor Iceland University
Page from CD
Page to CD
Location Reykjavik, Iceland
Year 2007
URL www.emac2007.org

Associations

People
Dickinger, Astrid (Former researcher)
External
Kleijnen, Mirella (Vrije Universitaet Amsterdam, Netherlands)
Organization
Institute for Marketing and Customer Analytics IN (Details)
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