Dickinger, Astrid. 2007. (Un)observed Heterogeneity of User Behavior in a Mobile Service Context. In 36th European Marketing Academy Conference (36th EMAC), Hrsg. Iceland University, CD-CD. Reykjavik, Iceland:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | (Un)observed Heterogeneity of User Behavior in a Mobile Service Context |
| Title of whole publication | 36th European Marketing Academy Conference (36th EMAC) |
| Editor | Iceland University |
| Page from | CD |
| Page to | CD |
| Location | Reykjavik, Iceland |
| Year | 2007 |
| URL | www.emac2007.org |
Associations
- People
- Dickinger, Astrid (Former researcher)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)