Quotation Reutterer, Thomas, Hahsler, Michael, Hornik, Kurt. 2007. Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 29 (3): 163-179.




Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP)
WU-Journal-Rating new MAR-C, STRAT-C
Language German
Title Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse
Volume 29
Number 3
Year 2007
Page from 163
Page to 179
Reviewed? Y
URL http://vahlen.becksche.de/asp/e_admin/zeitschriften/upload/mark03-07_02.pdf


A computational environment for mining association rules and frequent item sets in R
Reutterer, Thomas (Details)
Hahsler, Michael (Former researcher)
Hornik, Kurt (Details)
Institute for Marketing and Customer Analytics IN (Details)
Institute for Data, Process and Knowledge Management (AE Sabou) (Details)
Institute for Statistics and Mathematics IN (Details)
Institute for Retailing & Data Science IN (Details)
Research Institute for Computational Methods FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
Google Scholar: Search