Quotation Reutterer, Thomas, Hahsler, Michael, Hornik, Kurt. 2007. Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse. Marketing. Zeitschrift für Forschung und Praxis (ZFP) 29 (3): 163-179.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing. ZFP - Journal of Research and Management (früher: Zeitschrift für Forschung und Praxis (Marketing ZFP)
WU-Journal-Rating new MAR-C, STRAT-C
Language German
Title Data Mining und Marketing am Beispiel der explorativen Warenkorbanalyse
Volume 29
Number 3
Year 2007
Page from 163
Page to 179
Reviewed? Y
URL http://vahlen.becksche.de/asp/e_admin/zeitschriften/upload/mark03-07_02.pdf

Associations

Projects
A computational environment for mining association rules and frequent item sets in R
People
Reutterer, Thomas (Details)
Hahsler, Michael (Former researcher)
Hornik, Kurt (Details)
Organization
Service Marketing and Tourism IN (Details)
Applied Information Technology with Focus on IT in Organization (Details)
Institute for Statistics and Mathematics IN (Details)
Retailing and Marketing IN (Details)
Research Institute for Computational Methods FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
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