Quotation Schlegelmilch, Bodo B., Lehrer, Mark. 2007. Shaping Product Innovation Through Different Internationalization Trajectories. AMA Winter Educator´s Conference, San Diego, Vereinigte Staaten/USA, 16.02.-19.02..


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Shaping Product Innovation Through Different Internationalization Trajectories
Event AMA Winter Educator´s Conference
Year 2007
Date 16.02.-19.02.
Country United States/USA
Location San Diego

Associations

People
Schlegelmilch, Bodo B. (Details)
Lehrer, Mark (Former researcher)
Organization
International Marketing Management IN (Details)
Google Scholar: Search