Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Brand Management. bank und markt (4): 43-44.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | bank und markt |
| Language | German |
| Title | Bankmanagement-Glossar: Brand Management |
| Number | 4 |
| Year | 2002 |
| Page from | 43 |
| Page to | 44 |
| Reviewed? | N |
Associations
- People
- Judt, Ewald (Details)
- Aigner, Barbara (Former researcher)
- Organization
- Marketing Management IN (Details)