Judt, Ewald, Aigner, Barbara. 2002. Bankmanagement-Glossar: Brand Management. bank und markt (4): 43-44.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Journal article |
Journal | bank und markt |
Language | German |
Title | Bankmanagement-Glossar: Brand Management |
Number | 4 |
Year | 2002 |
Page from | 43 |
Page to | 44 |
Reviewed? | N |
Associations
- People
- Judt, Ewald (Details)
- Aigner, Barbara (Former researcher)
- Organization
- Marketing Management IN (Details)