Quotation Schuh, Arnold. 2006. Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe. In Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Petr Chadraba and Reiner Springer, 237-252. Wien: Eigenverlag.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe
Title of whole publication Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
Editor Petr Chadraba and Reiner Springer
Page from 237
Page to 252
Location Wien
Publisher Eigenverlag
Year 2006

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People
Schuh, Arnold (Details)
Organization
Marketing Management IN (Details)
Research areas (Ă–STAT Classification 'Statistik Austria')
5300 Economics (Details)
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