Schuh, Arnold. 2006. Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe. In Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Petr Chadraba and Reiner Springer, 237-252. Wien: Eigenverlag.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | Current Trends in the Marketing Strategies of Austrian Firms in Central and Eastern Europe |
| Title of whole publication | Proceedings of the 14th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe |
| Editor | Petr Chadraba and Reiner Springer |
| Page from | 237 |
| Page to | 252 |
| Location | Wien |
| Publisher | Eigenverlag |
| Year | 2006 |
Associations
- People
- Schuh, Arnold (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5300 Economics (Details)