Gärber, Lisa. 2005. Standardization vs. Differentiation - A Closer Look at the Strategy Structure Relationship in Multinational Corporations . Diplomarbeit, Wirtschaftsuniversität Wien .
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Diploma thesis |
Language | English |
Title | Standardization vs. Differentiation - A Closer Look at the Strategy Structure Relationship in Multinational Corporations |
Academic institution | Wirtschaftsuniversität Wien |
Year | 2005 |
Associations
- People
- Gärber, Lisa (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)