Quotation Gärber, Lisa. 2005. Standardization vs. Differentiation - A Closer Look at the Strategy Structure Relationship in Multinational Corporations . Diplomarbeit, Wirtschaftsuniversität Wien .


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Diploma thesis
Language English
Title Standardization vs. Differentiation - A Closer Look at the Strategy Structure Relationship in Multinational Corporations
Academic institution Wirtschaftsuniversität Wien
Year 2005

Associations

People
Gärber, Lisa (Former researcher)
Organization
International Marketing Management IN (Details)
Google Scholar: Search