Quotation Gärber, Lisa. 2005. Standardization vs. Differentiation - A Closer Look at the Strategy Structure Relationship in Multinational Corporations . Diplomarbeit, Wirtschaftsuniversität Wien .


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Diploma thesis
Language English
Title Standardization vs. Differentiation - A Closer Look at the Strategy Structure Relationship in Multinational Corporations
Academic institution Wirtschaftsuniversität Wien
Year 2005

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Gärber, Lisa (Former researcher)
Organization
Institute for International Marketing Management IN (Details)
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