Gärber, Lisa. 2005. Standardization vs. Differentiation - A Closer Look at the Strategy Structure Relationship in Multinational Corporations . Diplomarbeit, Wirtschaftsuniversität Wien .
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Diploma thesis |
| Language | English |
| Title | Standardization vs. Differentiation - A Closer Look at the Strategy Structure Relationship in Multinational Corporations |
| Academic institution | Wirtschaftsuniversität Wien |
| Year | 2005 |
Associations
- People
- Gärber, Lisa (Former researcher)
- Organization
- Institute for International Marketing Management IN (Details)