Quotation Keegan, Warren J., Schlegelmilch, Bodo B. 2001. Global Marketing Management: A European Perspective. Essex: Financial Times / Prentice Hall.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language English
Title Global Marketing Management: A European Perspective
Location Essex
Publisher Financial Times / Prentice Hall
Year 2001
Open Access N

Associations

People
Schlegelmilch, Bodo B. (Details)
External
Keegan, Warren J. (na, United States/USA)
Organization
Institute for International Marketing Management IN (Details)
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