Keegan, W. J., Schlegelmilch, Bodo B.. 2001. Global Marketing Management: A European Perspective. Essex: Financial Times / Prentice Hall.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | English |
| Title | Global Marketing Management: A European Perspective |
| Location | Essex |
| Publisher | Financial Times / Prentice Hall |
| Year | 2001 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- External
- Keegan, W. J.
- Organization
- Institute for International Marketing Management IN (Details)