Quotation Kreuz, Peter, Schlegelmilch, Bodo B.. 2001. Customer Relationship Management im Internet: Grundlagen und Werkzeuge für Manager. Norderstedt: Norderstedt Verlag.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language German
Title Customer Relationship Management im Internet: Grundlagen und Werkzeuge für Manager
Location Norderstedt
Publisher Norderstedt Verlag
Year 2001

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People
Kreuz, Peter (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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