Quotation Keegan, W.J., Schlegelmilch, Bodo B., Stöttinger, Barbara. 2002. Globales Marketing-Management. Eine europäische Perspektive. München: Oldenbourg.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language German
Title Globales Marketing-Management. Eine europäische Perspektive
Location München
Publisher Oldenbourg
Year 2002

Associations

People
Schlegelmilch, Bodo B. (Details)
Stöttinger, Barbara (Details)
External
Keegan, W.J. (United States/USA)
Organization
International Marketing Management IN (Details)
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