Keegan, Warren J., Schlegelmilch, Bodo B., Stöttinger, Barbara. 2002. Globales Marketing-Management. Eine europäische Perspektive. München: Oldenbourg.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Book (monograph) |
Language | German |
Title | Globales Marketing-Management. Eine europäische Perspektive |
Location | München |
Publisher | Oldenbourg |
Year | 2002 |
Open Access | N |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Stöttinger, Barbara (Details)
- External
- Keegan, Warren J. (na, United States/USA)
- Organization
- Institute for International Marketing Management IN (Details)