Keegan, W.J., Schlegelmilch, Bodo B., Stöttinger, Barbara. 2002. Globales Marketing-Management. Eine europäische Perspektive. München: Oldenbourg.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | German |
| Title | Globales Marketing-Management. Eine europäische Perspektive |
| Location | München |
| Publisher | Oldenbourg |
| Year | 2002 |
Associations
- People
- Schlegelmilch, Bodo B. (Details)
- Stöttinger, Barbara (Details)
- External
- Keegan, W.J. (United States/USA)
- Organization
- International Marketing Management IN (Details)