Reutterer, Thomas. 2007. Marketing Intelligence im Handel: Vom Daten-Messie zum Daten-User. "Facts & Friends" Vortragsreihe des DMVÖ (Direct Marketing Verband Österreich), Wien, 24.01.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Unpublished lecture |
| Language | German |
| Title | Marketing Intelligence im Handel: Vom Daten-Messie zum Daten-User |
| Event | "Facts & Friends" Vortragsreihe des DMVÖ (Direct Marketing Verband Österreich) |
| Location | Wien |
| Date | Jan. 24, 2007 |
Associations
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Retailing & Data Science IN (Details)