Quotation Strebinger, Andreas, Treiblmaier, Horst. 2004. Customer Relationship Management im Schnittpunkt von Organisationsstruktur, IT-Struktur und Markenarchitektur. WU Alumni News, 01.03.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Magazine/newspaper article
Language German
Title Customer Relationship Management im Schnittpunkt von Organisationsstruktur, IT-Struktur und Markenarchitektur
Title of journal WU Alumni News
Year 2004
Date March 1, 2004

Associations

People
Strebinger, Andreas (Former researcher)
Treiblmaier, Horst (Former researcher)
Organization
Institute for Information Systems and Society IN (Details)
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