Quotation Strebinger, Andreas, Treiblmaier, Horst. 2006. E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria. In AMA Summer Marketing Educators' Conference, Hrsg. AMA, 38-39. Chicago:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria
Title of whole publication AMA Summer Marketing Educators' Conference
Editor AMA
Page from 38
Page to 39
Location Chicago
Year 2006

Associations

People
Strebinger, Andreas (Former researcher)
Treiblmaier, Horst (Former researcher)
Organization
Institute for Information Systems and Society IN (Details)
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