Strebinger, Andreas, Treiblmaier, Horst. 2006. E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria. In AMA Summer Marketing Educators' Conference, Hrsg. AMA, 38-39. Chicago:
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | English |
| Title | E-Commerce and Integration Efforts in Brand Architecture and IT Structure: Evidence from Austria |
| Title of whole publication | AMA Summer Marketing Educators' Conference |
| Editor | AMA |
| Page from | 38 |
| Page to | 39 |
| Location | Chicago |
| Year | 2006 |
Associations
- People
- Strebinger, Andreas (Former researcher)
- Treiblmaier, Horst (Former researcher)
- Organization
- Institute for Information Systems and Society IN (Details)