Quotation Scheuch, Fritz. 2006. Marketing an der Wirtschaftsuniversität - Gestern, heute, morgen. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Buber, Reutterer, Schuh, Teller, 15-19. Wien: Linde.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Marketing an der Wirtschaftsuniversität - Gestern, heute, morgen
Title of whole publication Innovationen in Marketing und Handel
Editor Schnedlitz, Buber, Reutterer, Schuh, Teller
Page from 15
Page to 19
Location Wien
Publisher Linde Verlag
Year 2006
Reviewed? Y
ISBN 3-7143-0080-5

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Scheuch, Fritz (Details)
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Marketing Management IN (Details)
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