Quotation Koller, Monika, Salzberger, Thomas. 2006. Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study. In Advancing Theory, Maintaining Relevance, Proceedings of the ANZMAC Conference 2006, Brisbane, Australia, Hrsg. Charles Patti, Judy Drennan, Queensland University of Technology, 1-7. Brisbane:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Extending the Range of Applicability of Cognitive Dissonance Theory to the Pre-Decision Phase - First Findings Based on a Longitudinal Study
Title of whole publication Advancing Theory, Maintaining Relevance, Proceedings of the ANZMAC Conference 2006, Brisbane, Australia
Editor Charles Patti, Judy Drennan, Queensland University of Technology
Page from 1
Page to 7
Location Brisbane
Year 2006
ISBN 1-74109-139-9

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Koller, Monika (Details)
Salzberger, Thomas (Details)
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Marketing Management IN (Details)
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