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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Book (monograph) |
Language | German |
Title | Marketing |
Edition | 6. Auflage |
Location | München |
Publisher | Vahlen |
Year | 2007 |
ISBN | 3800633884 |
Associations
- People
- Scheuch, Fritz (Details)
- Organization
- Institute for Marketing Management IN (Details)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)