Quotation Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2006. A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns. Journal of Interactive Marketing 20 (3/4): 43-57.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Interactive Marketing
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, MAR-A, STRAT-B, WH-B
Language German
Title A Dynamic Segmentation Approach for Targeting and Customizing Direct Marketing Campaigns
Volume 20
Number 3/4
Year 2006
Page from 43
Page to 57
Reviewed? Y

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People
Reutterer, Thomas (Details)
Mild, Andreas (Details)
Natter, Martin (Former researcher)
Taudes, Alfred (Details)
Organization
Service Marketing and Tourism IN (Details)
Retailing (Former organization)
Produktionsmanagement (Taudes) (Details)
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