Breidert, Christoph, Hahsler, Michael, Reutterer, Thomas. 2006. A Review of Methods for Estimating Willingness-to-Pay. Innovative Marketing 2 (4): 8-32.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Innovative Marketing |
| Language | German |
| Title | A Review of Methods for Estimating Willingness-to-Pay |
| Volume | 2 |
| Number | 4 |
| Year | 2006 |
| Page from | 8 |
| Page to | 32 |
Associations
- People
- Breidert, Christoph (Former researcher)
- Hahsler, Michael (Former researcher)
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Institute for Data, Process and Knowledge Management (AE Sabou) (Details)
- Retailing (Former organization)