Quotation Haghirian, Parissa, Inoue, A, Dickinger, Astrid. 2006. Japanese Consumer Attitudes Toward Advertising on the Mobile Internet. In Proceedings of the 35th European Marketing Academy Conference (EMAC), Hrsg. Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P., Athens, Greece:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language German
Title Japanese Consumer Attitudes Toward Advertising on the Mobile Internet
Title of whole publication Proceedings of the 35th European Marketing Academy Conference (EMAC)
Editor Avlonitis, G. J., Papavassiliou, N., Papstathopoulou, P.
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Location Athens, Greece
Year 2006

Associations

People
Haghirian, Parissa (Former researcher)
Dickinger, Astrid (Former researcher)
External
Inoue, A
Organization
Tourism and Leisure Studies (Former organization)
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