Quotation Haghirian, Parissa, Madlberger, Maria. 2006. Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan. In Global Mobile Commerce: Strategies, Implementation and Case Studies, Hrsg. Huang, Huang; Wang, Y.L.; Day, John, - . : -.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan
Title of whole publication Global Mobile Commerce: Strategies, Implementation and Case Studies
Editor Huang, Huang; Wang, Y.L.; Day, John
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Publisher -
Year 2006
Reviewed? Y

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People
Haghirian, Parissa (Former researcher)
Madlberger, Maria (Former researcher)
Organization
Information Technology in Business (Former organization)
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