Quotation Haghirian, Parissa, Madlberger, Maria, Inohue, Akihiro. 2006. Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison. 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference, Seoul, Süd-Korea, Juli 2006.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language German
Title Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison
Event 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference
Year 2006
Date Juli 2006
Country Republic of Korea
Location Seoul

Associations

People
Haghirian, Parissa (Former researcher)
Madlberger, Maria (Details)
External
Inohue, Akihiro (Japan)
Organization
Information Technology in Business (Former organization)
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