Quotation Haghirian, Parissa, Madlberger, Maria, Inohue, Akihiro. 2006. Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison. In Proceedings of the 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference, Hrsg. , - . Seoul, Korea:


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Attitude Toward Mobile Advertising in Different Stages of Technology Diffusion: A Cross-Country Comparison
Title of whole publication Proceedings of the 2006 Academy of Marketing Science - Cultural Perspectives in Marketing Conference Information Resources Management Conference
Editor
Page from
Page to
Location Seoul, Korea
Year 2006

Associations

People
Haghirian, Parissa (Former researcher)
Madlberger, Maria (Former researcher)
External
Inohue, Akihiro (Japan)
Organization
Information Technology in Business (Former organization)
Google Scholar: Search