Quotation Haghirian, Parissa, Madlberger, Maria. 2006. Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students. 14th European Conference on Information Systems, Göteborg, Schweden, Juni 2006.


RIS


BibTeX

Tags

Press 'enter' for creating the tag

Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students
Event 14th European Conference on Information Systems
Year 2006
Date Juni 2006
Country Sweden
Location Göteborg

Associations

People
Haghirian, Parissa (Former researcher)
Madlberger, Maria (Details)
Organization
Information Technology in Business (Former organization)
Google Scholar: Search