Quotation Haghirian, Parissa, Madlberger, Maria. 2006. Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students. In Proceedings of the 14th European Conference on Information Systems , Hrsg. , - . Göteborg, Schweden:


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Cross-Cultural Perceptions of Advertising via Mobile Devices - Some Evidence from Austrian and Japanese Students
Title of whole publication Proceedings of the 14th European Conference on Information Systems
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Location Göteborg, Schweden
Year 2006

Associations

People
Haghirian, Parissa (Former researcher)
Madlberger, Maria (Former researcher)
Organization
Information Technology in Business (Former organization)
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