Quotation Schuh, Arnold. 2005. The Westernization of Consumer Goods Markets in Central and Eastern Europe. In Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Petr Chadraba and Reiner Springer, 243-254. Wien: Eigenverlag.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language German
Title The Westernization of Consumer Goods Markets in Central and Eastern Europe
Title of whole publication Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
Editor Petr Chadraba and Reiner Springer
Page from 243
Page to 254
Location Wien
Publisher Eigenverlag
Year 2005

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People
Schuh, Arnold (Details)
Organization
Marketing (Former organization)
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