Schuh, Arnold. 2005. The Westernization of Consumer Goods Markets in Central and Eastern Europe. In Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe, Hrsg. Petr Chadraba and Reiner Springer, 243-254. Wien: Eigenverlag.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | German |
| Title | The Westernization of Consumer Goods Markets in Central and Eastern Europe |
| Title of whole publication | Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe |
| Editor | Petr Chadraba and Reiner Springer |
| Page from | 243 |
| Page to | 254 |
| Location | Wien |
| Publisher | Eigenverlag |
| Year | 2005 |
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- Schuh, Arnold (Details)
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- Marketing (Former organization)