Quotation Hansen, Hans Robert, Meyer, C.W., Peemöller, V., Saval, G. . 1972. EDV als Mittel des Marketing. Zur Entwicklung von Marketing-Informationssystemen. Mit Beispielen aus der amerikanischen Praxis (EDP as a Marketing Tool. Some Thoughts on the Development of Marketing Information Systems, with Examples from US Corporations). Herne, Berlin: Neue Wirtschafts-Briefe (NWB).


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language German
Title EDV als Mittel des Marketing. Zur Entwicklung von Marketing-Informationssystemen. Mit Beispielen aus der amerikanischen Praxis (EDP as a Marketing Tool. Some Thoughts on the Development of Marketing Information Systems, with Examples from US Corporations)
Location Herne, Berlin
Publisher Neue Wirtschafts-Briefe (NWB)
Year 1972

Associations

People
Hansen, Hans Robert (Details)
External
Meyer, C.W.
Peemöller, V.
Saval, G.
Organization
Information Systems and Society IN (Details)
Research Institute for Computational Methods FI (Details)
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