Quotation Hansen, Hans Robert, Thabor, A.. 1973. Marketing-Modelle. Anwendungsmöglichkeiten und Entwicklung computergestützter Modelle im Marketing (Marketing Models. Application Potential and Development of Computerbased Models in Marketing). Berlin, New York: Verlag W. de Gruyter.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Book (monograph)
Language German
Title Marketing-Modelle. Anwendungsmöglichkeiten und Entwicklung computergestützter Modelle im Marketing (Marketing Models. Application Potential and Development of Computerbased Models in Marketing)
Location Berlin, New York
Publisher Verlag W. de Gruyter
Year 1973

Associations

People
Hansen, Hans Robert (Details)
External
Thabor, A.
Organization
Information Technology in Business (Former organization)
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