Quotation Hansen, Hans Robert, Madlberger, Maria. 2007. Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel (Relations between the Internet Channel and other Marketing Channels in Retailing). In Handbuch Multi-Channel-Marketing, Hrsg. B. W. Wirtz, - . Wiesbaden: Gabler.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Beziehungen zwischen dem Internet-Vertrieb und anderen Absatzwegen im Einzelhandel (Relations between the Internet Channel and other Marketing Channels in Retailing)
Title of whole publication Handbuch Multi-Channel-Marketing
Editor B. W. Wirtz
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Location Wiesbaden
Publisher Gabler
Year 2007
Reviewed? Y

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People
Hansen, Hans Robert (Details)
Madlberger, Maria (Details)
Organization
Information Technology in Business (Former organization)
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