Quotation Hansen, Hans Robert. 1994. Marketing über den Information Superhighway. Teil 1: Interaktives Fernsehen, TV-Shopping und interaktive Videotexdienste (Marketing on the Information Superhighway. Part 1: Interactive Television, TV Shopping, and Interactive Videotex Services). Werbeforschung & Praxis 39 (5): - .


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
Language German
Title Marketing über den Information Superhighway. Teil 1: Interaktives Fernsehen, TV-Shopping und interaktive Videotexdienste (Marketing on the Information Superhighway. Part 1: Interactive Television, TV Shopping, and Interactive Videotex Services)
Volume 39
Number 5
Year 1994
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Hansen, Hans Robert (Details)
Organization
Information Technology in Business (Former organization)
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