Quotation Lehrer, Mark, Schlegelmilch, Bodo B.. 2006. MNC Learning on the Demand Side: Lead Markets, Design Innovation and Internationalization. Annual Conference of the Academy of International Business, Beijing, China, 23.06. - 26.06..


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title MNC Learning on the Demand Side: Lead Markets, Design Innovation and Internationalization
Event Annual Conference of the Academy of International Business
Year 2006
Date 23.06. - 26.06.
Country China
Location Beijing

Associations

People
Lehrer, Mark (Former researcher)
Schlegelmilch, Bodo B. (Details)
Organization
Advertisitng and Market Research (Former organization)
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